#ÉPARAMENINAS

A social movement created for Euronics, official sponsor of UEFA Women’s Football, challenging outdated stereotypes associated with “being a girl”. The campaign transformed a football match at Estádio do Dragão into a platform for social reflection, before evolving into a digital movement through influencer activation, social engagement and a custom AR filter. The idea connected the brand to a broader cultural conversation, extending the campaign beyond the stadium and into social media, where the message could be amplified and shared by a wider community. — 1.2M impressions — 814K accounts reached — 25K+ AR filter impressions — 49.5K people reached in stadium