CAN RUN CLUB

With low awareness among younger makeup audiences, Andreia Professional Makeup needed to bring its products into a more relevant and social context. In partnership with Can Run Club, we created a beauty activation around movement and community, connecting the brand with a young, engaged audience beyond the traditional beauty space. Product trial, on-the-ground experiences and social-first content encouraged people to discover, use and share the products, turning the activation into a direct point of contact between the brand and a new audience. — 373K+ accounts reached — 6.30% engagement rate — 53.7% of monthly reach — 20K+ views