PALACETE SEVERO

A brand identity and 360º brand experience for a luxury boutique hotel and art destination in Porto. The project repositioned a 19th-century manor into a contemporary hospitality destination, balancing its historical character with a modern, sophisticated identity inspired by the Japanese philosophy of Omotenashi. The visual identity draws on the Fibonacci spiral as a core graphic principle, translating the relationship between nature, heritage, proportion and harmony into a distinctive visual language. The work extended beyond the visual identity to create a cohesive brand ecosystem, from the hotel and restaurant to the spa and art gallery.