BACKSTAGE

A product launch campaign for Andreia Professional’s BACKSTAGE styling line, built around the reality behind professional beauty work. Instead of showing only the finished result, the campaign brought the backstage to the foreground: the pressure, self-exigency, technique and practice behind every professional outcome. The visual direction translated this tension through colour: the backstage remained raw and vivid, while the final studio results shifted into black and white, creating a more controlled and iconic visual language. Fast transitions between the two worlds added rhythm and movement, while product details were teased throughout the film and fully revealed in the final packshot. — 103K+ views, — 52K+ reached accounts — 1,236 interactions — 338 shares — 103 saves — 116 new followers